Oxfam America is a global organization working to right the wrongs of poverty, hunger, and injustice. Their "You are what you give " campaign was a playful yet satirical means of catching the attention of potential contributors. The initial sarcasm of the message transitions into a positive and uplifting conclusion.
• Campaign and character animations
• Standard and Rich Media banner development
• Animation was purely created through code (ActionScript 3, TweenLite, TimelineLite) allowing for rapid development, and the flexibility to make client changes to the entire campaign by modifying single files.
• Standard and Rich Media banner development
• Animation was purely created through code (ActionScript 3, TweenLite, TimelineLite) allowing for rapid development, and the flexibility to make client changes to the entire campaign by modifying single files.
